Hear from our Marketing Director
What is your role at The HR Dept?
My name is Felicity Kenny and I am the Marketing Director at The HR Dept. I run the marketing function for The HR Dept franchise, providing the overall marketing strategy for the business, marketing support for all of our business owners as well as raising the profile of the brand on a national level.
Tell us more about the Central Office Marketing team
The Marketing team includes Ciara Snook, our in house content writer, Roisin Burns, who supports our licensees with their day to day marketing queries for website and email, and Stephanie Forde, our Events and Internal Communications Co-ordinator. Stephanie makes sure all of our licensees are kept up to date with new initiatives, licensee events and CPD training opportunities.
What marketing support do you offer?
We provide our licensees with regular digital content such as blogs, newsletters, press releases and email marketing templates. We also have a full suite of branded materials, provide ongoing marketing training and regular marketing campaigns, that include a range of resources for our licensees to use. Our support also covers national Search Engine Optimisation, national lead generation initiatives and a range of other digital marketing tools.
How do you support new licensees?
We provide all of our new licensees with initial marketing training, which covers both marketing theory and system training on all of our platforms. We help set up their website page and get them started with social media and a PR launch. Our support does not stop there, the team and I are at the end of the phone to provide advice and guidance on any marketing question, whichever stage of your business.
What do you enjoy most about your job?
I really enjoy supporting our licensees and helping them see the value of marketing as they use different marketing tools and techniques to help their HR Dept businesses grow.
How have we adapted during Coronavirus?
It has been a very challenging time for business owners during COVID-19 and our role as the marketing team is to help our licensees provide timely information to SMEs when they need it the most. This has included providing regularly updated guidance on our Coronavirus HR hub, sending email updates, running a series of webinars, and creating a range of free resources. We have had to adjust to the ever changing situation, and through working together with our licensees, ensure we continue to deliver the most relevant information to our clients throughout the crisis.